Common solution areas
We offer research guidance for most stages of the product design process. Our most common solution areas include onboarding, communication, and finding the usability flaws pre (or post) launch in a team’s “blind spots”.
Check Linkedin for additional information, or see our portfolio for detailed case studies.
Onboarding
When aggressively working to grow their user base, companies sometimes notice high numbers of new visitors get stuck when signing up, or leave after a few minutes and never return.
We’ve helped teams in this situation identify where and why they were losing new users, and figure out strategies to make onboarding smooth and engaging.
Blindspots
Companies always try to perfect flows before launching something new, but sometimes they’re so close to their own products, they can’t see where flows are confusing or difficult to use.
We’ve helped teams quickly and efficiently get user input on problematic flows, and then prioritize fixes to make sure redesigns had the highest impact.
Communication
Companies want to effectively communicate with users, both on and off platform, but users today constantly receive messages from lots of sources.
We have worked with different companies to help identify low-performing outreach channels, and find ways to make emails, pop-ups and mobile notifications effective.